Day 1: Unconference and Get-to-Know-Each-Other
On the first day, we kicked off with an unconference to foster creativity and networking. Students explored their Ikigai and defined their mission and vision, setting the stage for the rest of the course.
- Topics: Ikigai, Mission & Vision
- Read more (Unconference)
Day 2 & 3: Problem Solving
Over the next two days, students delved into the story of SurfaWhile as a case study, focusing on identifying and solving real-life problems faced by the business.
- Topics: Story of SurfaWhile, Problem Solving
- Read more (Story of SW)
Day 4: Company Visits
Students visited Murtinheira, including Sand and We Surf House, to gain insights into the industry. This day focused on understanding target groups and forming project teams.
- Topics: Target Group, Group Formation
- Read more (company visits, scroll down to the bottom part)
Day 5: Value Creation and Lean Model Canvas
Day 5 was dedicated to learning how to create value through the Lean Model Canvas. Students were introduced to field research techniques and assigment.
- Topics: Value Creation, Lean Model Canvas, Field Research Intro
Day 6: Company Visits
A day of exploration at Praia da Tocha, visiting Ticket2Surf, Hugo’s Shop, and Dreamsea Surf Camp. Students observed different business models and operations.
- No in-class session
- Read more (company visits, top part)
Day 7: SWOT Analysis and Guest Lecture
Students conducted SWOT analyses in-class and attended a guest lecture by Lac Campbell from Australia about copywriting. The day commenced with an external consultancy assignement at a local cafe where students (in pairs) tried to come up with break-through improvements and ideas for the place to use in real life.
- Topics: SWOT Analysis, Guest Lecture by Lac Campbell
- Read more (consultancy assignment at A Casa da Tia)
- Read more (guest lecture by Lac Campbell)
Day 8: Free Day
A day to rest and recharge. Students potentially working on their Field Research.
Day 9: Marketing and Digital Marketing Lecture
Focusing on marketing strategies, students learned from Hans van Mourik about the latest digital marketing techniques and tools. Groups were also asked to present their findings around their Field Research.
- Topics: Marketing, Digital Marketing by Hans van Mourik
- Read more (guest lecture by Hans van Mourik)
Day 10 & 11: Finance and 1:1 Sessions
These days were centered around financial literacy, with personalized 1:1 coaching sessions to help students refine their company plans towards the final presentations on day 13.
- Topics: Finance, Personalized Coaching
- Read more (about the 1:1 sessions)
Day 12: Storytelling, Elevator Pitch, Time Management
Students learned effective storytelling and pitching techniques, along with time management skills, capped with a guest lecture by GesEntrepreneur (specialised in the local Entrepreneurship Ecosystem).
- Topics: Storytelling, Elevator Pitch, Time Management, Guest Lecture by GesEntrepreneur
- Read more (Time Management)
- Read more (GesEntrepreneur)
Day 13: Final Presentations
The course culminated in final presentations where students showcased their business ideas to a jury, applying all they had learned.
- Read more (overview of presentations)
This 13-day course blended theoretical knowledge with practical experiences, guiding students through the entrepreneurial journey in the tourism and water sports industry. Each day was designed to build crucial skills and insights, culminating in comprehensive business presentations.
